Browsing by Author "Barno, Leah Jemutai"

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    Effect of Herding Factor on Investment Decisions among Small and Micro Enterprises in Nairobi County, Kenya
    (Stratford Peer Reviewed Journals and Book Publishing Journal of Entrepreneurship & Project management, 2020-11-30) Barno, Leah Jemutai
    This study sought to determine the effect of herd factors on investment decisions among small and micro enterprises in Nairobi County. The study was premised on the behavioural portfolio. Positivism paradigm was deployed. The study adopts explanatory research design. The target population were 102,821 firm owners. A sample of 383 respondents was selected using stratified random sampling technique. The collected data were analysed using descriptive and inferential statistics. Linear regression models were used to establish the relationship between herd factors and investment decisions. The findings revealed that herding factors was found to have positive influence on investment decision (P = 0.450 < 0.05). The study recommends that firms should improve on herd factors which improved investment. This would enhance better decision investment decision improving financial performance of the SMEs.
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    Moderating Effect of Financial Literacy on Relationship between Anchoring and Investment Decision among SMEs in Nairobi County
    (East African Journal of Business and Economics, 2021-03-24) Barno, Leah Jemutai
    Moderating effect of Financial Literacy on Relationship between Anchoring and Investment Decision among SMEs in Nairobi County. The study was premised on the regrets theory. Methods/materials: The positivism paradigm was deployed. The study adopts an explanatory research design. The target population was 102,821 firm owners. A sample of 383 respondents was selected using the stratified random sampling technique. Multiple hierarchical linear regression models were used to establish moderating effects of financial literacy. Findings: Anchoring factors positively influenced investment decision (β = 0.173, p < 0.05). The study also found that financial literacy moderates the relationship anchoring and investment decisions (β = .92, p > 0.05, ∆R 2 = .07). Conclusion/Practical implication; Anchoring enhance investment decisions among the small and medium enterprise. In addition, high financial literacy improves the relationship between anchoring behaviour and investment decisions among SMEs. This would enhance better decision investment decisions improving the financial performance of the SMEs.