Research Publications
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Item Role of strategic purchasing and supply management practices in firm performance:(Global Advanced Research Journal of Social Science (GARJSS), 2013-08-27) Ojera, Patrick B.; et.alIn a census survey of 183 senior executives of public bus transport firms in Nairobi, Kenya, effect of strategic purchasing and supply management practices on performance was sought. A cross sectional survey design was adopted. Secondary and primary data were used. Descriptive statistics, Pearson’s correlation, multiple regressions were used to analyze data. Content analysis was performed on interview schedule results and other qualitative data. The results indicated that Strategic purchasing and supply management practices were high among the firms and positively and significantly predict public bus transport firm performance. The adjusted R2 value was found to be 0.398 implying that strategic purchasing and supply management practices accounted for 39.8% of the variance in the public bus transport firm performance. The results show that public bus transport firms practicing strategic purchasing and supply management have improved performance. This is important to the practitioners in the industry and other industries and the government as it implies that more emphasis should be made on this area. The regression results indicate a high error term that should be investigated further.Item Effective Management of Strategic Issues in the Insurance Industry, Kenya(European Journal of Business and Management, 2015-01-30) Ojera, Patrick B.; Swalehe, Mkamunduli A.; et.alThe purpose of this study is to examine how companies could prepare themselves to deal effectively with strategic issues affecting them with particular reference to the insurance industry in Kenya. This follows the turbulent environment in which the insurance industry in general and the Kenyan insurance industry in particular are currently operating in: international competition, the rapid technological changes, regional integration and globalization, change in customer needs and preference among others. These pressures have created the need to explore the current strategic issue management practices in the insurance companies in Kenya. In order to meet this objective, a census of all 38 insurance firms in Kenya was conducted by use of questionnaires. The findings led to the conclusions that, although most insurance companies in Kenya study strategic issues affecting their operations, none demonstrated the use of superior methods such as the European matrix method.Item Contribution of Foreign Direct Investment on the Growth of Agro-Processing Sector :(European Journal of Business and Management, 2015-12-31) Ojera, Patrick B.; et.alWorld Investment Report’s like United Nations Conference on Trade and Development (UNCTAD) detail trends in global foreign direct investments in which Kenya is ranked below its neighbours and other emerging markets. This study evaluated the contribution of Foreign Direct Investment on the growth of Agro-Processing Sector. The objectives of the study were to determine the extent of use of FDI and its contribution on the growth of Agro processing sector. This study adopted a survey design. The study target population was 350 respondents. Sample size was 78 respondents selected using simple random sampling. A structured questionnaire was used to collect data which was analyzed using descriptive statistics, regression analysis and a 5 point Likert scale. Study results showed that Foreign Direct Investment in the Agro processing Sector influenced technology spill over, creation of employment opportunities and resource improvement; FDI accelerated to a greater extent growth in the sector; and a positive relationship existed between FDI and growth of the agro processing sector; correlation oefficients determined confirmed a positive association between FDI and growth of the sector where production volumes and profit are output variables that measure growth in the agro-processing sector.Item The Effect of Competitive Advantage on the Relationship between Strategic Change and Performance of Firms in the Alcohol Industry in Kenya(iJARS GROUP, 2016-06-15) Ojera, Patrick B.; et.alThis paper examined the effect of competitive advantage on the relationship between strategic change and firm characteristics on performance of firms in the alcohol industry in Kenya. Previous studies dwelt on effect of limited aspects of strategic change such as marketing leaving out critical aspects like scope of strategies, resource deployment patterns and competitive advantages. The study was underpinned by the Resource-Based Theory (RBT). The study adopted a mixed method survey research design using qualitative and quantitative methods. The population was 25 local firms registered by Kenya Revenue Authority by 2012 and approved by National Authority for the Campaign Against Alcohol and Drug Abuse, (NACADA) by 2015. A saturated sample consisted of 100 respondents to get primary data. Correlation and regression analysis were used to determine the relationship between competitive advantage and organizational performance. Pearson correlation was used to describe how the variables were related and the strengths of the relationship between competitive advantage and organizational performance. Findings revealed that there was a fairly strong significant positive correlation between competitive advantage and organizational performance.Item Influence of Adherence to Quality Management System Standards on Access to Water and Sanitation Services in Kenya(IOSR Journal Of Humanities And Social Science (IOSR-JHSS), 2018-02-18) Ojera, Patrick B.; et.alIn Kenya, Over 3,100 Children Die Annually For Using Unsafe Water And Poor Sanitation. In The 2015/2016 Financial Year, Access To Water In Kenya Stood At 54% For Urban And 51% For Rural Areas. This Low Access To Water And Sanitation Services Could Be As A Result Of The Management Practices In The Water Services Providers. Previous Studies Have Revealed The Unsuccessful Attempts To Improve Access Of Water And Sanitation Services Through Privatization And Structural Reforms In The Water Sector.These Studies Did Not Assess How Management Practices Such As The Quality Management System Can Enhance Access To Water And Sanitation Services. The Objective Of The Study Was To Determine The Influence Of The Level Of Adherence To Quality Management System Standards On Access To Water And Sanitation Services. The Study Adopted A Combination Of Descriptive And Explanatory Research Designs. The Target Population Consisted Of The 86 Water Service Providers In Kenya. The Sample Comprised 70 Water Service Providers Who Were Selected Using The Stratified Random Sampling. The Respondents Of The Study Included The 70 General Managers Of The Selected Water Service Providers. Primary Data Was Collected By The Use Of Questionnaires. Secondary Data Was Obtained From The 2016 /2017 WASREB Report. The Instruments Were Tested For Validity And Reliability Through The Content Validity Index (CVI=0.833) And The Cronbach Alpha’ s Internal Consistency Index (A=0.773) For Reliability. The Study Found That Thelevel Of Adherence To Quality Management System Standards Significantly Influenced The Access To Water And A Sanitation Service In Kenya (T=15.7, P<0.05).The Study Recommended That The Management Of The Water Service Providers Should Strengthen The Level Of Adherence To Quality Management System Standards To Enhance Access To Water And Sanitation Services To The Members Of The Public.Item Application of the Marketing Concept and Performance of Supermarkets in Kisumu City, Kenya(Greener Journal of Business and Management Studies, 2013-09-30) Ojera, Patrick B.; et.alThis paper sought to examine the relationship between the application marketing concept and performance of retail supermarkets in Kisumu City, Kenya. The study adopted descriptive survey design to explore the above relationship. Stratified simple random sampling technique was used to select a sample of 162 employees out of a population of 410 employees. A self administered structure and semi structure Questionnaires were used to obtain primary data from the field. The Regression results showed that 39.8% or (R2 =0.398, p<0.05) of variation in retail supermarkets’ financial performance was explained by the application of the Marketing Concept and 52.5% (R2 =0.525, p<0.05) of non-financial performance.The study provided an exposition of the Marketing Concept application by supermarkets by concluding that it exerted a significant influence on both non-financial performance and financial performance measures. To the academia, the output will contribute to enriching the knowledge base particularly in the field of Marketing Concepts and its performance consequences in the context of emerging and developing economies.Item Relationship between Service Quality and Customer Satisfaction of Commercial Bank Customers, Nairobi Kenya(iJARS International Journal of Management & Corporate Affairs, 2016-12-16) Ojera, Patrick B.; et.alMarketing strategy remains a critical driver of customer satisfaction and competitiveness in the banking industry globally. Despite this, Commercial banks in Kenya are yet to attain required customer satisfaction levels. This is evident in the low average customer satisfaction index (CSI) which dropped from 67% in 2011 with a downward trend to 60% in 2015 way below the Kenyan Banking industry benchmark of 77%. Studies on the relationship between service quality and customer satisfaction revealed both positive and negative results. The main purpose of this study was to analyse the relationship between service quality and customer satisfaction of commercial bank customers in Nairobi, Kenya. The target population was 1,072,500 customers of commercial bank customers in Nairobi. A sample of 384 was drawn using proportionate stratified random sampling technique to constitute 242 Retail, 81 Business and 61 corporate customers. The results revealed that service quality significantly contributed to customer satisfaction at (β=.488, p<.05). It was concluded that service quality contributes to customer satisfaction. The study recommends a more emphasis on improving and maintaining high service quality levels translating to customer satisfaction. Therefore the research provides a validated service quality model that can be used to clearly measure levels of service quality in relation to levels of customer satisfaction.Item Moderating Effect of Marketing Mix Strategy on the Relationship Between Service Quality and Customer Satisfaction of Commercial Bank Customers, Nairobi Kenya(iJARS International Journal of Economics and Commerce, 2017-01-31) Ojera, Patrick B.Marketing strategy remains a critical driver of customer satisfaction and competitiveness in the banking industry globally. Despite this, Commercial banks in Kenya are yet to attain required customer satisfaction levels. This is evident in the low average customer satisfaction index (CSI) which dropped from 67% in 2011 with a downward trend to 60% in 2015 way below the Kenyan Banking industry benchmark of 77%. Studies on the relationship between service quality and customer satisfaction revealed both positive and negative results. These suggest that the relationship may be affected by other factors such as marketing mix strategy. Previous studies have not addressed the role of marketing mix strategy comprising of product, price, promotion, place, people, process and physical evidence in the relationship between service quality and customer satisfaction. The role of a moderating variable like marketing mix strategy can have a strong influence on the strength of the relationship thus it’s needed for the study. The main purpose of this study was to analyze the effect of marketing mix strategy on the relationship between service quality and customer satisfaction of commercial bank customers in Nairobi, Kenya.