Effect of Herding Factor on Investment Decisions among Small and Micro Enterprises in Nairobi County, Kenya
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Date
2020-11-30
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Stratford Peer Reviewed Journals and Book Publishing Journal of Entrepreneurship & Project management
Abstract
This study sought to determine the effect of herd factors on investment decisions among
small and micro enterprises in Nairobi County. The study was premised on the
behavioural portfolio. Positivism paradigm was deployed. The study adopts explanatory
research design. The target population were 102,821 firm owners. A sample of 383
respondents was selected using stratified random sampling technique. The collected data
were analysed using descriptive and inferential statistics. Linear regression models were
used to establish the relationship between herd factors and investment decisions. The
findings revealed that herding factors was found to have positive influence on investment
decision (P = 0.450 < 0.05). The study recommends that firms should improve on herd
factors which improved investment. This would enhance better decision investment
decision improving financial performance of the SMEs.
Description
Keywords
Herd factors, Investment decision, SMEs